The ad-supported service initially featured a library of over 35,000 hours of content in seven regional languages, as well as live streaming coverage of sports such as cricket ( deferred live), football, and kabaddi.

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Available exclusively in India for Hotstar’s premium subscribers, 20 CinePlay titles will release regularly on the platform, starting with 5 titles being released on February 13.

With this collaboration, we hope to capture the imagination of the digital generation through an immersive cinematic experience of the theatre.” said Subodh Maskara, Chairman and Co-Founder, CinePlay. We are excited to be exclusive partners with Hotstar in bringing these rich and relatable stories to every screen. “CinePlay is presenting a new visual language that blends the grammar of theatre and the power of cinema. Its watch time for the month was more than 12 times that of Amazon Prime Video and more than 20 times that of Netflix. According to a third party measurement company App Annie, Hotstar was the largest premium streaming platform in the month of January in India with more than 60 million users. We are excited to bring an entirely new way of storytelling to a generation that has not been exposed to either these stories or to the power of theatre.” The announcement comes close on the heels of the partnership with Disney, which Hotstar announced last month. CinePlay is a big leap forward for storytellers and their audiences in the country. Our aspiration for Hotstar Originals has always been to introduce new formats and stories that are not being explored by anyone, irrespective of the screen. “We love breaking norms,” said Ajit Mohan, CEO, Hotstar, “We have never believed in the artificial separation between television and digital audiences. These will feature some of the most compelling actors of the theatre and film world including Nandita Das, Saurabh Shukla, Lillete Dubey, Swanand Kirkire, Namit Das, Darshan Jariwalla, Rajpal Yadav, Sonali Kulkarni and others. The productions have been helmed by directors such as Santosh Sivan and Nagesh Kukunoor. Vijay Tendulkar, Badal Sircar, Mohan Rakesh, and Mahesh Dattani amongst others.

CinePlay will offer stories from theatre from leading playwrights like Dr.

Each CinePlay will bring together the work of leading playwrights, renowned directors and the best of the actors from both the theatre and cinema worlds. Hotstar Originals’ CinePlay will showcase classics and contemporary stories from the theatre world, presented in a cinematic fashion. MUMBAI: Leading on-demand video streaming platform Hotstar is expanding its premium service with a new format, CinePlay, under its Originals banner.

Cineplay hotstar